Keyword: Marketing

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Comma-project explores how cybersecurity affects business relationships and risk experiences


Data connectivity has increased the demand for cybersecurity and safety of mobile work machines, which are used for example in mining, port logistics and forest environments. Turku School of Economics (TSE) started a two-year research project which aims at creating new services around cybersecurity in machine systems. The project is coordinated by VTT and involves Tampere University, Sandvik Mining and Construction, Cargotec Finland, Ponsse and Netox.

Research at Marketing

In line with the strategic vision of Turku School of Economics, we contribute to sustainable business and foresight by providing valuable research findings on current and essential marketing questions, such as customer experience management, market shaping and consumption and marketing logics. We have a strong research competence especially in business-to-business marketing and service research.