In line with the strategic vision of Turku School of Economics, we contribute to sustainable business and foresight by providing valuable research findings on current and essential marketing questions, such as customer experience management, market shaping and consumption and marketing logics. We have a strong research competence especially in business-to-business marketing and service research.
According to the doctoral dissertation by Joni Salminen, Internet startups face several interlinked problems: the solution to one problem soon leads to another. For example, lack of user-generated content and the introduction of fees for services that were previously free of charge can cause trouble for startups. The study offers various possible solutions to challenges faced by companies.
According to the doctoral dissertation by Helena Rusanen, companies that develop service solutions should make extensive use of networks formed by companies and organizations when searching for innovation resources, such as technological products, development environments, financing, experience in a specific business field, reference customers, or special expertise.
Professor, honorary doctor Nicole Coviello is visiting department of Marketing and International Business 25 November - 10 December 2014. She will make a presentation "Re-Thinking Research on Born Globals" at marketing and international business research seminar on Friday 28th November at 13-16 (LR07).