Arja
Lemmetyinen
Senior Advisor, Entrepreneurship
Links
Publications
Enlivening a place brand inclusively: evidence from ten European cities (2024)
Place Branding and Public Diplomacy
(A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä )
Entrepreneurial marketing in tourism enterprises: findings from three enterprises in Finland (2024)
(A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa)Kaupungin brändiin lisää lumovoimaa – yliopiston monta roolia (2024)
(D2 Artikkeli ammatillisessa kokoomateoksessa)Exploring smart and creative city brand associations: Evidence from ten European cities at the time of the Covid-19 crisis (Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023)
7th Annual IPBA Conference
(O2 Muu julkaisu )
A scene-setter, matchmaker, or co-creator? The role of the HEI in the CCI ecosystem engagement when branding a place (2023)
Industry and Higher Education
(Vertaisarvioitu alkuperäisartikkeli tai data-artikkeli tieteellisessä aikakauslehdessä (A1))
Cruise tourists’ motivation and its relationship with sustainable behaviour, satisfaction and loyalty (Conference abstract: 31st Nordic Symposium on Tourism and Hospitality Research 2023) (2023)
Nordic Symposium on Tourism and Hospitality Research
(O2 Muu julkaisu )
Policy Recommendations: Value creation modelling and earning logics in the creative economies (2022)
(Julkaistu kehittämis- tai tutkimusraportti taikka -selvitys (D4))Self-Directed or Attractions-Directed? Intergenerational Difference of Chinese Fe-male Tourist’s Selfies in Digital Society (An extended abstract presented at the Nordic Symposium in Tourism and Hospitality Research 2022) (2022)
Nordic Symposium in Tourism and Hospitality Research
(O2 Muu julkaisu )
Towards Smart and Strategic Place-Brand Engagement (Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022)
Nordic Symposium on Tourism and Hospitality Research
(O2 Muu julkaisu )
Smartphone Users’ Self Technology Chinese Fe-male Tourists’ Impression Management on Selfies (Abstract presentation at the Finnish Academy of Marketing annual conference (FAMA) 2022) (2022)
Finnish Academy of Marketing annual conference
(O2 Muu julkaisu )