Marketing is a central subject of business studies and research. As a function related to customer value recognition, creation and communication, marketing has a strategic role in any business activity. Marketing is about a company's ability to satisfy customers' needs while taking into account profitability and growth targets in an ethically sustainable way.
The discipline of marketing acquaints the student with the customer-focused thinking that is fundamental in business operations and fosters a broad range of skills and attributes required in managerial marketing roles, for example, in the industrial, service and retail sectors, and on domestic as well as international markets. We also contribute to business and society by providing valuable research findings on current and essential marketing questions.