Studying Marketing Management

In the Bachelor's and Master's degrees (B.Sc./M.Sc. in Economics and Business Administration), Marketing Management is one of the specialization tracks within the Degree Programme in Marketing and Value Chain Management. In the Doctoral Programme (D.Sc. in Economics and Business Administration), marketing is an independent discipline that is chosen as a major prior to admission.

Marketing management connects people, ideas, and business

Why do some companies succeed year after year while others do not? The answer often lies in marketing. Marketing is not just advertising or sales; it is the way the entire organization understands its customers, creates value, and builds competitive advantage. Marketing is a mindset that starts from the customer and aims at long-term success. Without marketing, there are no customers—and without customers, there is no successful business.

What is studying marketing management like?

Marketing is a constantly evolving field that combines creativity, strategic thinking, and business acumen. The Marketing Management programme at Turku School of Economics focuses in a practical way on what successful marketing management requires in rapidly changing global markets, and how companies’ and customers’ needs can be successfully aligned.

The studies emphasize customer and market orientation: understanding customers, managing customer relationships and customer experience, developing innovative product and service concepts, consumer behavior, managing multichannel business networks, and marketing communications. At the same time, you will develop the ability to think critically, act analytically, and lead with confidence.

Marketing education is built on a strong foundation of research. At the same time, we collaborate closely with companies: guest lectures, case assignments, and projects bring studies close to practice. In addition, the marketing student organization M-klubi offers opportunities to network, participate in events, and engage in the student community.

Where can marketing management studies take you?

Marketing management studies open doors to a wide range of career paths, both in large corporations and growth companies, in Finland and internationally.

After graduation, you may work, for example, as:

• Marketing Manager or Brand Manager
• Customer Experience or Customer Relationship Manager
• Strategy or Development Manager
• Customer or Business Strategy Planner
• Market Researcher or Data Analyst
• Specialist in communications, advertising, or digital marketing
• Developer of customer insight and behavioral analytics
• Roles in sales, service design, or product management

By choosing marketing management as your major, you do not just study a field of business—you adopt a way of thinking that builds value, meaning, and success. Welcome to building more productive business.