Studying Marketing

There are three levels of degrees: Bachelor's, Master's and doctoral.

  • At the Bachelor's and Master's level, Marketing is one of the specialisation areas of the "Marketing and Value Chain Management" programme, which is offered only in Finnish. Nevertheless, there are many courses offered in English that you can take as an exchange student.
  • At the doctoral level, Marketing is a discipline of its own, chosen as a major before you enter the programme.

What do you learn in marketing?

Three areas of marketing

Cutting-edge knowledge

We continuously develop our teaching in marketing not only to keep the knowledge up-to-date but also to anticipate the future needs that the changes in the business world will bring. Being business-minded and prepared for future challenges are essential qualities for studying, teaching and practising marketing.

We base our teaching on solid international research findings. The courses built around this new knowledge provide students with an opportunity to design their own study programme that both meets their interest and covers relevant topics.

Multifaceted cooperation

Good relationships with our students and local businesses are essential for developing a constructive and thriving study environment. Marketing cooperates with students during their studies (Marketing Club M-klubi), and after their graduation.

Many of our courses involve direct cooperation with businesses. Guest lecturers from different companies familiarise our students with the business world and help them recognise real-life situations where their studies can be put into practice. Also, student projects and master’s theses based on assignments from client companies are a big part of studies in marketing.

Insightful learning

Marketing does not provide ready-made recipes but instead gives space for creative applications of knowledge. The ability to apply the acquired knowledge and envision something that has not been tried before is a key competence in marketing.

As a marketing student, you will actively participate in the creation of your own learning opportunities. Conversations, thinking, and working together with other students under teachers’ guidance promote self-directed learning. Interaction and communication skills, which will continuously develop throughout the studies, support this goal.