Studying Marketing in Pori
Marketing is the basis for sustainable competitiveness. Marketing gathers knowledge from customers and markets for the organisation, distributes it to the upper management, participates in the strategic decision-making based on it, and implements the strategies and practical marketing actions according to the plans. Acknowledging, enabling, creating and communicating the value of customers and partners is an essential part of the contemporary activities of any organisation. Customers act as resource, source of income, and partners. Managing service, product and company brands is a part of marketing professionals’ work, which enables value creation for the customers, other stakeholders and network partners, and for the organisation itself, as well.