European Journal of Marketing and EFMD honour Matti Mäntymäki's and Mélanie Hasset's dissertations
18.12.2012
The dissertation Continuous use and purchasing behaviour in social virtual worlds by Matti Mäntymäki, Dr. Sc. (Econ. & Bus. Adm.), has received the Highly Commended Award, which is jointly presented by Emerald Publishing and the EFMD (European Foundation for Management Development), to honour remarkable dissertations in the field of marketing.
The jury consists of the editors-in-chief of European Journal of Marketing. The award is made to dissertations showing particular news value in scientific terms and notable publishing potential.
Mäntymäki's doctoral thesis examines the factors that influence young people's repeat use and purchasing behaviour in social virtual worlds .
Mélanie Hassett (née Raukko), Dr.Sc. (Econ. & Bus. Adm.), received the same award in the category of HR management for her doctoral dissertation titled Key persons’ organisational commitment in cross-border acquisitions. This award is presented by Emerald's Personnel Review magazine.
In her thesis, Hassett examines how the commitment of an acquired company's employees should be taken into account in cross-border acquisitions. Her findings suggest that in knowledge-intensive acquisitions, the departure of the acquired company's key personnel can influence the success of the acquisition.
The jury consists of the editors-in-chief of European Journal of Marketing. The award is made to dissertations showing particular news value in scientific terms and notable publishing potential.
Mäntymäki's doctoral thesis examines the factors that influence young people's repeat use and purchasing behaviour in social virtual worlds .
Mélanie Hassett (née Raukko), Dr.Sc. (Econ. & Bus. Adm.), received the same award in the category of HR management for her doctoral dissertation titled Key persons’ organisational commitment in cross-border acquisitions. This award is presented by Emerald's Personnel Review magazine.
In her thesis, Hassett examines how the commitment of an acquired company's employees should be taken into account in cross-border acquisitions. Her findings suggest that in knowledge-intensive acquisitions, the departure of the acquired company's key personnel can influence the success of the acquisition.