Alina Bernstein, Heidi Pihlaja, Johanna Ihalainen

Women in a Digitized Sports Culture seminar


The Nordic Research Network Women in a Digitized Sports Culture would like to invite you to a one-day seminar on women athletes and digital technologies. The seminar includes presentations by internationally renowned experts on women in sports media and sport science research and will provide an arena for engagement between scholars and sports practitioners on the topics of social media, digital technology and gender equity.

The Nordic Research Network Women in a Digitized Sports Culture organises a one-day seminar on women athletes and digital technologies on Thursday, 8 December 2022. The seminar will take place at the University Consortium of Pori (Pohjoisranta 11 A, 28100 Pori), room AUD129.

The seminar is publicly open to all and free to attend. However, registration in advance is required using this link.

Women athletes: Practicing and performing with digital technologies

Thursday, 8 December 2022 (University Consortium of Pori, AUD126)

9.45–10.15 Coffee
10.15–10.30 Welcome words by Professor Kirsten Frandsen (School of Communication and Culture, Aarhus University, Denmark)
10.30–11.30 Women in sports media by PhD Alina Benstein (School of Media Studies, College of Management Academic Studies (COMAS), The Steve Tisch School of Film and Television, Tel Aviv University, Israel)
11.30–12.30 This is only the beginning – Why women's football will be mainstream by 2030? by Heidi Pihlaja (Head of Women's Football Development, Football Association of Finland)
12.30–13.30 Lunch (at own expense)
13.30–15.00 Women's sport and social media 

  • “I’ve got a 10% discount code, use it!” Female climbers negotiating digital labour on social media by PhD Katariina Rahikainen (School of the Arts and Media, University of New South Wales, Sydney)
  • Panel discussion

         Nooralotta Neziri (100-meter hurdler)
         Hanna Ruohomaa (Former football player and board member of
         The Players Union) 
         Pinja Akkanen (Communications Specialist, Football Association of
         Johanna Ruohonen (PhD, Author of the book 'Women's game' – 
         Naisten laji
         Chair: Riikka Turtiainen (PhD, Digital Culture, University of Turku)

15.00–15.15 Coffee break
15.15–16.15 Women in sport science research by PhD Johanna Ihalainen (Faculty of Sport and Health Sciences, University of Jyväskylä, Finland)
16.15–16.30 Summary of the day and closing remarks

Created 24.11.2022 | Updated 25.11.2022