Netcod

 

The Networked Co-development research group is a multidisciplinary group which aims to understand the development of networked business and markets from a collaborative and processual viewpoint.

Research Themes

The disciplinary background of the members includes entrepreneurship, international business, marketing, organisation and management, and sociology. The group’s current research topics are related to innovation networks and their management, co-developed branding, business relationship dynamics, entrepreneurial learning and opportunity creation, value co-creation, and leadership in various settings. 

Projects
  • IHMEC
  • MUKI - Municipality as a network actor: managing the strategic change
  • VERTTI
Collaboration

In addition to the group at TSE Pori and institutions in Turku, Netcod research projects involve collaboration with scholars from the following institutions: University of Oulu, Center for Cultural Policy Research, University of Tampere, Oulu University of Applied Sciences, and Hanken School of Economics (Finland), Uppsala University (Sweden), BI Norwegian Business School (Norway), Bournemouth University (the UK), Thompson Rivers University (Canada), and University of Limerick, Waterford Institute of Technology, and Institute of Technology Carlow (Ireland.)

Latest Publications

 

Forthcoming publications

  • Tähtinen, J. & Suomi, K. (2022) A Conceptual Analysis of Labels Referring to Brand Co-Creation. In: Research Handbook on Brand Co-creation: Theory, practice, and ethical implications, Eds. Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach & Adam Lindgreen, Edward Elgar.
  • Lepistö, T. & Hytti, U. (forthcoming) Developing an executive learning community: focus on collective creation. Academy of Management Learning & Education. Published Online 4 May 2020: https://doi.org/10.5465/amle.2018.0338

2022

2020

  • Suomi, K., Luonila, M., & Tähtinen, J. (2020) Ironic festival brand co-creation. Journal of Business Research, 106, 211–220. https://doi.org/10.1016/j.jbusres.2018.08.039​​​​​​
  • Hakala, U., Lemmetyinen, A., & Nieminen, L. (2020) Rebranding a “rather strange, definitely unique” city via co‑creation with its residents. Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-020-00173-4 
  • Pohjola, T., Lemmetyinen, A., & Dimitrovski, D. (2020) Value Co-creation in Dynamic Networks and E-Tourism. In: Xiang Z., Fuchs M., Gretzel U., Höpken W. (eds) (2020) Handbook of e-Tourism. Springer, Cham. DOI https://doi.org/10.1007/978-3-030-05324-6_92-1
  • Lemmetyinen, A. (2020) Liiketoimintaverkostot ja niiden hallinta kulttuurimatkailussa. Teoksessa: Konu, H., Pesonen, J.  & Reijonen H. (toim.) Matkailuliiketoimintaa teoriasta käytäntöön. Vastapaino, 277–304.

2019

  • Luonila, M., Suomi, K., & Lepistö, T. (2019) Unraveling mechanisms of value co-creation in festivals. Event Management, 23(1), 41–60.
  • Tähtinen, J., & Havila, V. (2019) Conceptually Confused, but on a Field Level? A Method for Conceptual Analysis and its Application. Marketing Theory, 19(4), 533–557. https://journals.sagepub.com/doi/full/10.1177/1470593118796677
  • Lemmetyinen, A. (2019) Book review: Entrepreneurship in culture and creative industries: Perspectives from companies and regions. International Small Business Journalhttps://doi.org/10.1177/0266242618822928
  • Lepistö, T., Mäkitalo-Keinonen, T. & Valjakka, T. (2019) Opportunity recognition in a hub-governed network – insights from garage services. International Entrepreneurship and Management Journal, 15, 257–280.   http://doi.org/10.1007/s11365-017-0439-6 


2018

  • Aro, K., Suomi, K., & Saraniemi, S. (2018) Antecedents and consequences of destination brand love - A case study from Finnish Lapland. Tourism Management, 67, 71‒81. https://doi.org/https://doi.org/10.1016/j.tourman.2018.01.003
  • Lepistö, T., Aaltonen, S. & Hytti, U. (2018) Co-creating strategy between independent consultants in a micro-firm context. The Dynamics of Entrepreneurial Contexts. In: Frontiers in European Entrepreneurship Research. Edward Elgar Publishing, In association with the ECSB.
  • Suomi, K. & Järvinen, R. (2018) European consumer complaint behaviour in the financial sector. Journal of Research for Consumers, 33, 38‒82.
  • Lemmetyinen, A., Nieminen, L., & Aalto, J. (2018) Who takes the lead in initiating cooperation in a cultural network and why? A case of rural Finnish destination. In: Egberts, L. & Alvarez Maria D. (eds.) Heritage and Tourism: Places, Imageries and the Digital Age. Amsterdam University Press, 95–114.

2017

  • Aarikka-Stenroos, L., Jaakkola, E., Harrison, D. & Mäkitalo-Keinonen, T. (2017) How to manage innovation processes in extensive networks: A longitudinal study." Industrial Marketing Management, 67, 88‒105.
  • Lemmetyinen, A. (2017) Safe, secure and sustainable: attributes of a strong cruise brand.  In: Dowling, R. and Weeden, C. (Eds.), Cruise Ship Tourism, 2nd edition CABI, Oxfordshire OX10 8DE, UK.
  • Lemmetyinen, A. & Saraniemi, S. (2017) Imago ja brändi matkailussa. Teoksessa: Edelheim. J. ja Ilola, H. (toim.) Matkailututkimuksen avainkäsitteet. Publication of University of Lapland.

2016

  • Luonila, M., Suomi, K., & Johansson M. (2016) Creating a stir: The role of word of mouth in reputation management in the context of festivals. Scandinavian Journal of Hospitality and Tourism, 16(4), 461–483.
  • Tähtinen, J., Ryan, AM. & Holmlund, M. (2016) How to develop theory and keep our jobs? The role of academic 'gatherings' in our theory development practice. Marketing Theory, 16(2), 250‒275.
  • Lemmetyinen, A., Dimitrovski, D., Nieminen, L., & Pohjola, T. (2016) Cruise destination brand awareness as a moderator in motivation-satisfaction relation. Tourism Review, 71(4), 245–258.
  • Nieminen, L. & Hytti, U. (2016) Commitment to an entrepreneurship training programme for self-employed entrepreneurs, and learning from participation. Entrepreneurship + Training, 58(7/8), 715–732.
  • Tunstall, R., Nieminen, L., Jing, L., & Hjorth, R. (2016) Out of the blue: Teaching creativity and entrepreneurship through flashmobs, in Pantelis M. Papadopoulos, Roland Burger, Ana Faria (ed.) Innovation and Entrepreneurship in Education (Advances in Digital Education and Lifelong Learning), 2, Emerald Group Publishing Limited, 31–56.

2015

  • Hytti, U., Kuoppakangas, P., Suomi, K., Chapleo, C. & Giovanardi, M. (2015) Challenges in delivering brand promise – focusing on municipal healthcare organisations. International Journal of Public Sector Management, 28(3), 254‒272.
  • Ulkuniemi, P. Araujo, L. & Tähtinen, J. (2015) Purchasing as market-shaping: the case of component-based software engineering. Industrial Marketing Management, 44(1), 54‒62.
  • Vähätalo, M. & Kallio, T. J. (2015) Organizing health services through modularity. International Journal of Operations and Production Management. 35(6), 925‒945.
  • Lemmetyinen, A. (2015) The coordination of cooperative cultural networks: the Case of culture Finland. In: Go, F., Lemmetyinen, A. & Hakala, U. (eds.) Harnessing Place Branding through Cultural Entrepreneurship, Palgrave McMillan.
  • Nieminen, L. & Lemmetyinen, A. (2015) A Value-creating framework for enhancing entrepreneurial learning in networks. Journal of Enterprising Communities: People and Places in the Global Economy, 9(1), 76‒91.
  • Hytti, U. & Lemmetyinen, A. (2015) Special issue editorial: Social entrepreneurship and entrepreneurial learning in the cultural context. Journal of Enterprising Communities: People and Places in the Global Economy.

2014

  • Suomi, K. (2014) Exploring the dimensions of brand reputation in higher education – a case study of a Finnish master’s degree programme. Journal of Higher Education Policy and Management, 36(6), 646‒660.
  • Suomi, K., Kuoppakangas, P., Hytti, U., Hampden-Turner, C., and Kangaslahti, J. (2014) Focusing on dilemmas challenging reputation management in higher education. International Journal of Educational Management, 28(4), 461‒478.

2013

  • Kuoppakangas, P., Suomi, K., and Horton, K. (2013) Reputation and Legitimacy: A Comparative View of Three Municipal Enterprises in Finland. International Journal of Public and Private Healthcare Management and Economics, 3(2), 1–17.
  • Palo, T. and Tähtinen, J. (2013) Networked business model development for emerging technology based services. Industrial Marketing Management, 42(5), 773‒782.
  • Suomi, K. and Järvinen, R. (2013) Tracing reputation risks in retailing and higher-education services. Journal of Retailing and Consumer Services, 20(2), 207–217.
  • Suomi, K., Lemmetyinen, A. and Go, Frank (2013) The tension between a distinct brand identity and harmonisation - Findings from Finnish higher education. Place Branding and Public Diplomacy, 9(3), 202‒215.
  • Hakala, U., Lemmetyinen, A., & Kantola, S-P. (2013) Country image as a nation-branding tool. Marketing Intelligence & Planning, 31(5), 538‒556.
  • Hakala, U. & Lemmetyinen, A. (2013) 'Culture is the message': The status of Cultural Capital and its effect on a city's brand equity. Place Branding and Public Diplomacy, 9(1), 5‒16.
  • Lemmetyinen, A., Go, F., & Luonila, M. (2013) The relevance of cultural production - Pori Jazz - in boosting place brand equity.  Place Branding and Public Diplomacy, 9(3), 164‒181.
  • Hytti, U. & Nieminen, L. (2013) Enacted experiences: analysing drama in entrepre-neurial training. International Journal of Entrepreneurship and Innovation, 14(2), 117–127.

Events

NETCOD

Research seminars, Spring 2022

Welcome to the NETCOD research seminars at TSEPori, UC Pori / Porin yliopistokeskus, Pohjoisranta 11 A, Pori. The language will be either Finnish or English depending on the persons present. All interested in e.g. marketing, networks, entrepreneurship, co-branding and co-creation are welcome!

Seminars are currently organised mainly by zoom, teams or adobe connect.

Please contact Kaisa Aro (kaisa.m.aro@utu.fi) in case you are interested to participate. 

Friday 11th March at 12:15-1:45 pm

Professor Ilkka Ojansivu, University of Oulu, will talk about the importance of ontological foresight in business research, based on his two recent articles.   

Friday 13th May at 10-12 am

Danping Liu and Arja Lemmetyinen: Self-Directed or Attractions-Directed? Intergenerational Difference of Chinese Female Tourists' Selfies in Digital Society. Comments by Kaisa Aro.

Mariia Syväri: "Practice defense" for PhD monograph thesis: Market Shaping for Sustainability - A Process View in the Context of Hybrid New Venture Development.  Jaana Tähtinen will act as an opponent. 

Friday 10th June at 1:30-3:30 pm

Jaana Tähtinen first talks about conceptual analysis as a research skill, based on two publications. Followed with a joint discussion (45 min altogether). Thereafter she presents: "Conceptual Alignment Method for Multidisciplinary Research - CALMM - a research plan"