Leila
Hurmerinta
yliopistonlehtori, markkinointi
Julkaisut
Chained to the history – Conceptualization of a chained crisis in design industry – implications for brand management (2018)
Global Brand Conference
(Muu (O2))
Vanhusten asema yhteisöissä heikkenee (2018)
Helsingin Sanomat
(Yleistajuinen artikkeli tai blogikirjoitus (E1))
The long and winding road? ̶ Towards entrepreneurial internationalisation through positive and negative experiences (2017)
Vaasa Conference on International Business
(Muu (O2))
Time-related experiences and construction of elderly care services (2017)
QUIS15, International Research Symposium on Service Excellence in Management
(Muu (O2))
Straight ahead or wandering through the woods? - Decision-making in entrepreneurial internationalisation (2017)
(Vertaisarvioitu artikkeli kokoomateoksessa (A3))PIDÄN AINA LÄHELLÄ, KULJEN MATKAN VIERELLÄ – läheisten ja heidän tunteidensa merkitys vakavasti sairastuneille. Esitys Surukonferenssissa. Tampereen yliopisto, (2017)
Surukonferenssi
(Muu (O2))
Temporal Paradigm - obtaining New Insights about the Internationalization Process of the Firm (2017)
McGill International Entrepreneurship Conference
(Muu (O2))
Who lives Here? - Searching a home-like nursing home (2017)
The Annual Conference of the European Marketing Academy
(Muu (O2))
Parents at the forefront of healthcare encounters - a child's severe illness and the involvement of parents at the encounters (2017)
Academy of Marketing Conference, Special conference series : Academy of Marketing Science
(Vertaisarvioitu artikkeli konferenssijulkaisussa (A4))