AI Futures for HRM presented at Liikesivistysrahasto’s 2026 Annual Meeting
Dr. Peter Zettinig had the honor of representing the AI Futures for Human Resource Management research group at the Annual Meeting of the Liikesivistysrahasto Supporters’ Association, held on 23 April 2026 in Helsinki. The event brought together members of the association and representatives of donors, and formed part of Liikesivistysrahasto’s ongoing work to support business research and education in Finland.
(Image by Liikesivistysrahasto)
In his presentation, Dr. Zettinig introduced the newly launched AI Futures for HRM research initiative, hosted by Turku School of Economics at the University of Turku. The group studies how artificial intelligence is reshaping organizations, leadership, human resource management, employee experience, and hybrid and distributed work. Its central ambition is to help ensure that the transformation of working life remains intelligent, responsible, fair, and human-centered
The presentation highlighted the urgency of the topic: AI is already entering recruitment, performance management, employee support, learning and development, and decision-making in distributed work. The research group responds to these developments through an interdisciplinary and international approach, focusing not only on the opportunities of AI but also on risks such as bias, surveillance, exclusion, reduced autonomy, and the erosion of trust.
The AI Futures for HRM initiative brings together expertise from international business, organizational behavior, psychology, leadership, anthropology, and future-oriented research. The core team includes Dr. Majid Aleem, Dan Ha Le, Samar Hafeez, Prof. Christina Butler, Prof. Jakob Lauring and Dr. Peter Zettinig. The project is gratefully supported by the Foundation for Economic Education for 2026–2028. The initiative’s website AI Futures for HRM | Research Initiative describes its mission as exploring responsible, human-centric approaches to HRM as AI reshapes organizations, employment relationships, and the future of work.
The research group warmly thanks Liikesivistysrahasto for its generous support and for the opportunity to present this work at the annual meeting. Special thanks are extended to Johanna Vesterinen, CEO of Liikesivistysrahasto, for the kind invitation, and to Sampsa Heikkilä for his valuable support and coordination in connection with the event.
As AI continues to transform working life, the AI Futures for HRM group aims to contribute knowledge that helps organizations, leaders, employees, and society prepare for a future of work that is not only technologically advanced, but also responsible, inclusive, and humane.
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For the one-minute introduction, please see it here: https://youtu.be/ttAZx6ETDoc?si=AqSZj1RetjFW-tFC